Are you confused about what SEO is like I was? No to worry, we are going to cover what that is and how to be successful in your own endeavours about it. We are going to cover the basics. And if you think the basics isn’t going to be enough to help you be successful in your projects, then think again. The basics is enough.
Let’s see if you’re familiar with the five fundamental steps for successful SEO.
Step # 1 : Learn what searchers are ACTUALLY searching for
There are tools to help you figure out some of the keywords that are most likely going to get you what you want, but the bottom line is having common sense about what they are searching for. Put yourself in their shoes. If you were looking for a good hotel to vacation to somewhere in a distant country, you would probably type in “cheap hotels in Ireland” right? Just put yourself in the searchers’ shoes and go from there. Don’t ignore the tools used for that either.
Step # 2 : Make pages optimised for search
Aligning the search intent with the content you will be making is next. Create websites that satisfy the searcher. Again, think about your own preference first. If you were the one who clicked unto the link of a website you were shown, what would you normally expect to see? What kind of content are you most likely going to be looking at? What is pleasing to look at?
Step # 3 : Make sure that your website is going to be accessible to humans and search engines
Don’t forget that you aren’t just making your website for your human readers but also for the bots that index your website. For one thing, make sure that your website will load fast. Both bots and humans don’t like a website that take more than 3 seconds to load. Make it as friendly to both as much as possible so you get more clicks. It’s also a smarter idea to make your website mobile friendly, since people are more likely on their phones most of the time anyway.
Step # 4 : Build backlinks from other websites
Building backlinks is going to help you with your strategy and success with your website. There’s a clear evidence for it and if you want to get a strong influence on Google’s ranking algorithm, then you better build backlinks.
Step # 5 : Tracking your SEO success
There are several tools for this. The main point here is to focus on the basics though. What’s most important about SEO are the organic traffic and the average ranking position for your targeted keywords. SEO is effective, albeit very competitive. To summarise everything in the most basic and the simplest sense, you need to know your searchers first and think like one.
